Press release and media coverages

Some of our findings (see below for detail) have been press released and covered by popular medias.

Learning to Act in the Face of Uncertainty: Our brain learns and remembers actions differently based on the level of decision uncertainty

迷うことにも意味がある:決断の迷いも含めて脳は運動を学習することを発見

Press release

https://www.nict.go.jp/en/press/2024/07/03-1.html

In a football (soccer) penalty shootout, a player may decide to confidently kick the ball to the right corner upon observing the goalkeeper moving in the opposite direction. Alternatively, the player might make the same kick while being unsure about the goalkeeper’s movement. Although the physical action—kicking the ball to the right—is identical in both scenarios, this new study reveals that the brain tags these actions differently based on the decision uncertainty involved. This discovery suggests that motor memories are not simply repetitions of the same action but are influenced by the cognitive processes leading up to them.
This research opens up new avenues for developing novel training methods in sports. By associating skill training with various decision-making situations, athletes can enhance their performance by refining their motor memories in context-specific scenarios.

Featured as Spotlight paper in Trends in Cognitive Sciences
https://www.sciencedirect.com/science/article/pii/S1364661324001979
Other Japanese medias
https://www.asahi.com/articles/ASS6G4TBYS6GULBH00CM.html
https://internet.watch.impress.co.jp/docs/news/1601443.html
https://nazology.net/archives/152313
https://medicalxpress.com/news/2024-07-brain-motor-memories-differently-based.html

The grape hanging high up on the tree is indeed perceived as unripe?: Decision making and the effort to express the decision

The grape hanging high up on the tree is indeed perceived as unripe?: Decision making and the effort to express the decision

Press release

https://www.nict.go.jp/press/2017/02/22-1.html
https://www.ucl.ac.uk/news/2017/feb/humans-are-hard-wired-follow-path-least-resistance

Perceptual decision making refers to a decision based on the feature of the sensory input, such as the redness of the apple while choosing the reddest apple from the basket. Previous studies have mainly focused on the neuronal mechanisms of how the sensory feature is transformed into the decision. Instead, we focused on the effort required to express after the decision, and found that the effort is also incorporated in the decision-making process, and can even change the interpretation of the feature (i.e. apple requiring more effort to pick does not look red).
 The study shows the inter-dependency of perception and action and gained attention in the media.

Featured as Spotlight paper in Trends in Cognitive Sciences
https://www.cell.com/trends/cognitive-sciences/fulltext/S1364-6613(17)30049-9
Forbes
https://www.forbes.com/sites/carolinebeaton/2017/02/22/new-research-shows-that-were-wired-to-take-the-path-of-least-resistance/?sh=4267271366d3
Neuroscience News
https://neurosciencenews.com/path-of-least-resistance-6139/

Is the ball really slowing down when about to hit the ball?: Time dilation effect during motor preparation

Is the ball really slowing down when about to hit the ball?: Time dilation effect during motor preparation

Press release

https://www.ucl.ac.uk/news/2012/sep/ready-steady-slow-why-top-sportsmen-might-have-more-time-ball

Legendary Japanese baseball player Tetsuharu Kawakami once remarked that the “ball slows down when about to hit it.” Similarly, renowned tennis player John McEnroe has described comparable experiences. Inspired by these anecdotes, our research demonstrates that this phenomenon is not unique to superstar athletes. When participants prepare to move their hands toward a target, their visual processing of the target intensifies, making time feel as though it has slowed down. This finding reveals that visual processing is not merely a passive response to sensory input but is influenced by the brain's preparation for action. This study, which uncovers the mechanism behind athletes’ experiences, garnered worldwide media attention.

BBC
https://www.bbc.com/news/science-environment-19477623
LeFigaro
https://sante.lefigaro.fr/actualite/2012/09/06/19002-comment-grands-sportifs-arrivent-ralentir-temps
National Geographic
https://www.nationalgeographic.com/science/article/ready-steady-slow-time-slows-down-when-we-prepare-to-move

Is Szechuan pepper spicy?: The reason why Szechuan pepper makes buzz on your tongue

Is Szechuan pepper spicy?: The reason why Szechuan pepper makes buzz on your tongue

Press release

https://www.ucl.ac.uk/news/2013/sep/tingling-sensation-caused-asian-spice-could-help-patients-chronic-pain

Many people believe that Szechuan pepper, commonly used in Chinese cuisine, is hot and spicy. However, physiological studies have shown that its main component, sanshool, activates the light-touch sensors on the skin. In a series of studies, we discovered that sanshool appears to stimulate specific sets of nerve fibers that process vibrations in the 30–50 Hz range. In other words, applying sanshool to the lips produces a sensation similar to placing a 30–50 Hz vibrator on them. Additionally, we proposed that sanshool can serve as a tool to study the interaction between light-touch fibers responding to different input frequencies. This research, due to its connection to familiar culinary experiences, attracted significant media attention.

Science
https://www.science.org/content/article/tuning-buzz-peppers
National Geographic
https://www.nationalgeographic.com/culture/article/130910-spicy-tickle-lips-szechuan-pepper-food-science
NBC
https://www.nbcnews.com/id/wbna52978256
8Th place in “Top 10 weird science stories of 2013” The Sydney Morning Herald
https://www.smh.com.au/lifestyle/top-10-weird-science-stories-of-2013-20131211-2z5gs.html
Comedians trying Szechuan pepper, explaining about it based on our study (BBC)
https://www.youtube.com/watch?v=yFHzJMzIiWY
Copyright © Nobuhiro Hagura
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